Fitness Business · Gym Industry · 2026-10-28

Gymshark Is Opening Its First Public Gym in Miami in January 2027

Gymshark plans to open its first public Gymshark Lifting Club in Wynwood, Miami, in January 2027. The facility is intended to combine lifting, functional fitness, retail, and community in a permanent physical space.

Gymshark is taking its “We Do Gym” philosophy to the next level.

The British fitness apparel brand is preparing to open the Gymshark Lifting Club in Wynwood, Miami, in January 2027, marking its first gym designed for the general public. The move represents a major step for a company that built its reputation online through workout apparel, social media and a global fitness community.

From selling gym clothes to owning a gym

Founded in 2012 by Ben Francis, Gymshark grew from an online fitness clothing business into a global brand with a community spanning more than 20 million people across approximately 230 countries, according to industry reports.

For years, the company has built its identity around lifting culture, fitness creators and community events. Now, it is bringing that identity into a physical training environment.

The new Gymshark Lifting Club will be located in Miami's Wynwood neighborhood, an area known for its creative culture, independent businesses and growing fitness scene.

The facility is expected to feature dedicated lifting and functional fitness areas, changing rooms and a retail section. The concept brings together training, apparel and community under one roof.

According to founder and CEO Ben Francis, opening a gym has been a long-standing ambition, driven by demand from the brand's community.

Why Miami?

Miami is a strategic choice for Gymshark.

The city has an established bodybuilding and weightlifting culture, alongside a strong market for fitness, wellness and lifestyle brands. Gymshark has also hosted major LIFT events in Miami, attracting more than 20,000 fitness enthusiasts at its largest events.

Wynwood offers an opportunity to turn that existing audience into a community that can interact with the brand beyond online shopping and occasional events.

Rather than simply selling workout clothes, Gymshark can create an environment where customers train, connect with other athletes and experience the brand firsthand.

A new business model for fitness brands

Gymshark's expansion reflects a broader opportunity in the fitness industry: brands can build deeper relationships with customers by combining digital commerce with physical experiences.

A clothing company traditionally depends on product sales. A gym introduces another potential source of recurring revenue through memberships, while creating opportunities for retail sales, events, product launches and community partnerships.

The model also gives Gymshark a physical space to showcase its products in the environment where customers actually use them.

However, gym ownership comes with a different set of challenges, including equipment costs, staffing, rent, maintenance and member retention. The Miami location will offer an early indication of how the company manages those responsibilities alongside its existing global business.

What this means for the fitness industry

Gymshark's move is worth watching because it demonstrates how a digital-first fitness brand can expand into a physical business without abandoning its original identity.

The company already has an audience, a recognizable brand and years of experience organizing fitness events. Its new gym gives those assets a permanent physical home.

If the concept succeeds, it could create opportunities for further expansion into physical fitness experiences. However, the company has not established a confirmed wider gym rollout, so future locations remain speculative.

For independent gym owners and emerging fitness brands, the bigger lesson is that a strong fitness business can be built around more than equipment or apparel. Community, content, brand identity and customer experience can all contribute to growth.

The bottom line

Gymshark is scheduled to open its first public Gymshark Lifting Club in Wynwood, Miami, in January 2027.

The opening marks a new chapter for a company that began by selling gym clothes online and grew into an internationally recognized fitness brand.

For Gymshark, the next step is no longer just getting people to wear the brand in the gym. It is creating a place where they can train, connect and experience the brand themselves.

FitDrip Times — covering the businesses, brands, people and trends shaping the global fitness and wellness industry.

Editorial note: This article is an original FitDrip summary of the supplied brief and the Secret Miami source. It does not imply that Gymshark has partnered with, endorsed, or sponsored FitDrip.

Source: Secret Miami